Company’s Partner-First Approach Brings B2B Marketers Orchestrated Engagement and Maximum ROI
RollWorks, a division of NextRoll, announced the new RollWorks technology partner ecosystem, and added partnerships with Folloze, LeanData, Opensense, and PFL to its growing roster of technology partner market leaders. The integrations across printing and direct mail engagement, email signature engagement, and data segmentation add additional solutions for marketing and sales teams with account-based strategies, and show continued momentum for the company following recent web personalization partnerships powered by a new RollWorks Site Visitor API.
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The CDP Institute’s new State of Customer Data report revealed that for the first time, the majority of respondents (52%) described their martech stack as an integrated, multi-system architecture. The RollWorks technology partner ecosystem was custom built for today’s integrated marketing environments – the new partnerships announced today join other core strategic partnerships with complementary technologies including marketing automation, content management, customer experience, and sales enablement across multiple channels. Together, RollWorks and its technology partners give B2B marketing and sales teams the ability to orchestrate engagement across channels at scale and greater interoperability and data flow between their choice of marketing tech tools, which results in more efficient go to market efforts.
“RollWorks is deliberate in our partner-first, partner-friendly approach,” said Mike Stocker, VP of Partnerships at RollWorks. “Rather than trying to rebuild solutions for every engagement channel, we believe in letting our customers first choose the martech components they prefer for their stacks, and then we partner with those technology market leaders. This approach to integration puts essential account-based marketing tools like the Folloze, LeanData, Opensense, and PFL solutions into the hands of marketers in companies of all sizes to create amazing solutions that drive increased ROI.”
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Folloze
The Folloze Personalized Marketing Platform brings enterprise-caliber personalization and sales orchestration to customer journeys across ABM, demand generation, virtual events, and sales acceleration programs. RollWorks’ targeting and data, powering Folloze personalization, drive leading account-based marketing and sales orchestration motions.
“We look forward to working with RollWorks toward a common vision that reinvents the modern B2B Marketing stack,” said Eric Bauer, VP of Alliances at Folloze. “Powered by data-driven personalized journeys that span targeted ads to highly orchestrated sales campaigns, our joint customers will benefit from a scalable and easy-to-deploy solution that fuels long-term growth.”
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