Account Based Marketing (ABM) company Madison Logic is now listed in the HubSpot App Marketplace. At a time in which B2B marketers are grappling to sustain pipeline and deal velocity amidst the economic chaos of COVID-19, Madison Logic’s global ABM platform, ML Platform™, is enabling marketers to target the right accounts, increase engagement throughout the customer journey, measure account-level impact and prove ROI for sales and marketing budgets.
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Joint Madison Logic and HubSpot clients can now:
- Personalize messaging across any stage of the buyer journey through dynamic account segmentation.
- Trigger relevant nurture campaigns across paid media channels based on content engagement signals.
- Communicate with sales teams, in real-time, on which content their accounts are engaging with across multiple media channels.
- Influence and enrich account scoring based on paid media channel engagement.
“The role account-based initiatives play in marketing strategies continues to evolve,” said Eric Wittlake, Senior Analyst, TOPO. “Today, the best organizations adopt a full-funnel, account-based strategy. According to our benchmark data, high performing account-based organizations are 51% more likely than other companies to run pipeline velocity plays.”
Madison Logic’s integration with HubSpot enables full-funnel planning and execution for more marketers today. Marketers using Madison Logic’s integrated personalization capabilities see a 507% ROI (over 3 years), according to a Forrester Total Economic Impact™ study commissioned by Madison Logic in 2019.
“Today’s marketers need a seamless way to engage the accounts that sales want to influence,” said Tom O’Regan, CEO, Madison Logic. “With this HubSpot integration, Madison Logic will enable marketers to engage and measure their impact to accounts across content syndication, display advertising and LinkedIn ads to bring marketing and sales closer together and accelerate deal velocity.”
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