Prophyts Predicts Early Stage Buyers And Delivers The Contact Information Of All Available Decisions Makers
1105 Media, Inc. launched a new predictive Account-Based marketing (ABM) company, Prophyts that identifies potential B2B buyers.
A start-up portfolio of 1105 Media, Prophyts enables companies to reach potential buyers early in their purchasing journey, before they raise their hand as a traditional lead.
The predictive ABM platform is powered by a patent-pending machine learning algorithm that sifts through billions of monthly page views and the reading activity of millions of potential buyers.
Based on data sourced from data providers that include Bombora –a B2B intent data for sales and marketing platform, Prophyts predicts early stage buyers and delivers the contact information of all available decisions makers, influencers and stakeholders who are likely to be involved in the purchase decision.
The company claims that the information provided by Prophyts is the foundation of an ABM strategy as it brings predictability to marketing programs and enables marketers to make strategic content and ad placement decisions.
Rajeev Kapur, CEO of 1105 Media, said, “We listened to our customers. And the more we listened, the clearer it became that our customers wanted an easier and more effective way to identify in-market buyers early in the process. That is what Prophyts is all about; we evolved traditional ABM from one that is manual to one that is predictive.”
Organisations are constantly looking for an edge to improve their demand generation efforts. John Ellett, CEO of nFusion, said, “Lately, ABM has been the rage, but adoption can be complex and difficult to implement. A predictable solution that can deliver both is a game changer for ABM.”
Prophyts is a subscription-based service and does not need any intrusive access to proprietary systems or databases. In addition, Prophyts offers marketing engagement services and advertising targeting programs.