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How Buyer Engagement Data Is Saving Sales Reps’ At-Risk Deals

Jinal Jhaveri Apr 20, 2023

There’s a disconnect between sellers and buyers: Around 65% of sellers in the US and Canada say they put the buyer first, yet only 23% of buyers agree. And this relationship will…
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Native & Programmatic Advertising

MakeMeReach Announces Rebranding as Paragone.ai, Empowering Marketers to Reimagine…

STS News Desk Feb 11, 2021

MakeMeReach, a Perion company that provides an advanced, multi-channel social advertising management platform, unveils its new brand identity, Paragone.ai , along with its Actionable…
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Native & Programmatic Advertising

IAB Study Finds That Brands Benefit from Advertising Within News

STS News Desk Nov 2, 2020

Research finds 84% of consumers feel advertising within the news increases or maintains brand trust News has always played a critical role in the lives of consumers. In 2020, the…
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Native & Programmatic Advertising

Sharethrough Announces General Availability of Enhanced Banners Product

STS News Desk Nov 6, 2019

Sharethroughannounced the general availability of a new Enhanced Banners product line to help advertisers improve the performance of standard banner campaigns using their existing…
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Guest Authors

10 Best Ways to Improve the Guest Experience For Your Business

Chanakya Kyatham Oct 23, 2019

The metric that determines if you have actually acquired a customer depends on one thing- whether or not he/she is a return customer. This is a thought you have heard a million times…
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Guest Authors

Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads

Will Braithwaite Mar 21, 2019

The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, readers were groaning and searching for the skip…
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