Bhagtani’s track record of building AI-native marketing organizations to sharpen IDC’s position as the intelligence layer of the AI economy
International Data Corporation (IDC), a global leader in technology intelligence, has named Avi Bhagtani as Chief Marketing Officer. Bhagtani brings more than 15 years of experience translating complex AI, cloud, and automation technology into narratives and go-to-market strategies that resonate with enterprise clients. He will lead IDC’s global marketing organization, overseeing product marketing, brand, demand generation, and marketing operations, helping the company to strengthen its position as the technology intelligence layer of the AI economy.
“In this fast-moving technology environment, client’s expectations continue to evolve,” said Lorenzo Larini, President and CEO of IDC. “Avi brings deep experience in understanding and anticipating enterprise leaders’ needs, driving the narrative for new technology categories, implementing AI-enabled operations, and scaling marketing for growth. Precisely the edge we need to continue to lead and innovate in our industry.”
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Prior to IDC, Bhagtani spent over five years as Chief Marketing Officer at Digitate, leading its transformation into a SaaS-based agentic IT platform. He brings extensive product marketing and product management expertise, previously holding senior leadership positions with Automation Anywhere, Broadcom, and Meru Networks (now Fortinet). His experience building AI-native marketing practices, spanning predictive insights, generative content, and GEO/AEO strategies, make him well-suited to accelerate IDC’s growth momentum.
“IDC has built something rare in this industry: decades of trusted, data-backed intelligence that technology leaders turn to when the stakes are highest,” said Bhagtani. “The company is now at the center of the most important conversations happening about AI. What excites me is the chance to amplify that authority across the AI economy, where IDC is paving the way by placing its insights directly into the tools where leaders make decisions.”
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Bhagtani’s arrival marks the latest addition to a transformed executive team at IDC. Over the past year, the company has expanded its C-suite by welcoming Larini as CEO in February and later introducing new CTO, CIO/CISO, and CRO leadership in June. Together, they’re driving IDC’s vision to put dependable data at the fingertips of tech leaders with its innovative IDC Quanta platform, keeping pace with the speed of AI-driven automation.
