Snaps Announces New 5-Step Playbook for Succeeding in Online Retail
Snaps, the leading Conversational AI platform that connects businesses and consumers, announced the publication of a new playbook exploring consumers’ shift to modern and frictionless shopping experiences and how retail brands can succeed in 2020 with 5 practical steps.
Drawing from examples and use cases from partnering global brands, the report, entitled 2020 Conversational Commerce Playbook: 5 Steps to Succeed in Retail, outlines the most significant shifts in online shopping behavior and how to deliver the instantaneous and personalized experiences that shoppers have come to expect.
Readers can expect to learn how to:
- Instantly guide users to the right products
- Enable on-site conversational search
- Recover more abandoned carts through conversations
- Enable intelligent post-purchase engagement
- Create the perfect partnership between AI and human
We’ve seen a 400% increase in conversations on our platform over the past year, which is a strong indication that consumers are looking for retailers to meet them in channels they already use,” explained Christian Brucculeri, CEO of Snaps. “Our eCommerce playbook offers a few tactics that we’re seeing our customers use to drive better experiences and increase revenue in these channels. This book could be considered a ‘get started’ manual for brands who are new to the space and we’re excited to make it available to the community.”