SalesTech Star

ZoomInfo Integrates Paycheck Protection Program Loan Data Into Its Go-To-Market Intelligence Platform

Customers Can Quickly Search Loan Data to Identify Companies that Have Received PPP Loans and Help Hit Their Numbers

ZoomInfo, a global leader in go-to-market intelligence solutions, announced it has integrated the Paycheck Protection Program (PPP) loan data into its go-to-market intelligence platform. The data is now available at the company level about organizations that have received a PPP loan as part of the COVID-19 relief package.

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“ZoomInfo gives its customers – sales and marketing teams – powerful insights to help their go-to-market motions”

Customers can leverage the data, which is found both in ZoomInfo’s Scoops solution and in the financials section of company profiles (with PPP listed as the investor), to search for businesses that have received the loan. Companies can use the data to more easily identify potential new customers that are more likely to have liquidity to spend on new products or services.

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The PPP loan data is among the latest additions to ZoomInfo’s platform, which processes billions of raw data events and refines them into unique and actionable insights. The ZoomInfo platform captures data on approximately 50 million contact record events and includes approximately 14 million companies. It also includes a wealth of other data, such as personnel moves, planned investments, technologies used by companies, and intent signals.

“ZoomInfo gives its customers – sales and marketing teams – powerful insights to help their go-to-market motions,” said Henry Schuck, ZoomInfo Founder and CEO. “By using the PPP loan data, companies can identify their next customers with the right messages at the right times, so they can hit their numbers.”

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