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Seismic and Vertical IQ Partner to Empower Banks with More Personalized Client Interactions

Integration Relies on Seismic LiveDocs® Technology and Vertical IQ's Rich Industry Intelligence to Automatically Generate Insightful, Custom Content for Any Industry

Seismic, the industry-leading and award-winning sales enablement platform provider, has partnered with Vertical IQ, an industry intelligence solution that readies sales and marketing professionals with the insight needed to win, grow and retain more business. Bankers can leverage Vertical IQ’s industry intelligence and Seismic’s dynamic content automation tool, LiveDocs, to generate client-facing content with insights tailored to any industry, on any device, in minutes.

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Research from J.D. Power shows that only a third of businesses feel their primary bank understands their needs or appreciates their business. When accessing static content from their corporate intranet portals, bankers lack the tools and resources needed to deliver the tailored experiences clients expect. With Seismic and Vertical IQ’s joint solution, bankers can rely on live data from more than 325 industries including industry risks, quarterly insights, key financial benchmarks, and industry growth data that have been packaged into an easy-to-use template that bankers can access from within Seismic. Bankers can quickly share insights directly with clients in a compliant, on-brand package that can be presented in-person via a mobile device, in print, or in a digital format.

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“Business customers have come to expect hyper-personalized interactions that meet the standards that are now common-place in their personal lives,” said Bill Finnegan, Managing Director, Financial Services Marketing, Seismic. “We’re thrilled about our partnership with Vertical IQ because of the competitive advantage it will offer our banking customers. The ability to generate rich industry insights on-the-fly in a marketing-approved format will help bankers elevate client conversations from just product, to industry-specific trends, advice and guidance. It allows bankers to be a consultative partner that demonstrates their bank truly understands their business.”

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