SalesTech Star

FollowAnalytics Brings No-Code Mobile Apps to Magento Merchants

In order to accelerate its mobile app building service, FollowAnalytics has joined the Adobe Exchange Program as an Innovate Partner.

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San Francisco-based mobile app builder with analytics and engagement features, FollowAnalytics has posted record growth in the past three months as the company rides the wave of a 336% increase in mobile app development in the U.S. The company expects 2020 to be its most profitable year since it was founded in 2013.

“Our no-code app builder is made for this moment: Customers are looking for low-code, fast-time to market solutions that leverage their existing cloud investment, and we are uniquely positioned to deliver those solutions in days,” said Samir Addamine, founder of FollowAnalytics. “Magento, the leading e-commerce platform, now part of Adobe Experience Cloud , can now offer its customers the ability to build mobile commerce apps within days. With its no-code approach, our platform is cost-effective and complementary with Adobe Experience Cloud applications.”

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The COVID-19 pandemic has accelerated the growth of both mobile platforms and e-commerce as online shopping permeates every area of business. FollowAnalytics’ technology reduces time to market dramatically, from a few weeks, to only a few hours needed to build and publish a mobile app on the Apple Appstore and Google Play. The company also provides mobile native features such as touch ID/Face ID, Apple pay, barcode scanner, etc. App creation is automated and does not require manual updates and maintenance. FollowAnalytics added “next normal” features that help solve social-distancing challenges with in-app video calls, in-app chat, appointment/scheduler, and BOPIS (buy online, pick up in-store).

Any business with a website today needs a mobile app. Approximately 70% of internet usage takes place on smartphones. In addition, 80% of the time spent on smartphones is spent on apps versus mobile web. There are also 3.3 times more transactions on mobile apps versus mobile web.

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