SalesTech Star

Signal AI Appoints Archie Norman to its Board of Directors

Business veteran and former MP, Archie Norman, has been appointed as Chairman of Signal AI, one of the UK’s fastest growing companies that is transforming how business leaders make sense of the world’s information. As one of Britain’s most accomplished business leaders, serving on the boards of M&S, Asda and ITV, Archie has a wealth of experience in business change and value creation that is an important addition to the Signal AI team, as the company continues to evolve.

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Commenting on the appointment, Archie said: “It is a privilege to be a part of something as innovative as Signal AI. Today, AI is no longer a function just within the technology team. It is a business objective that impacts senior management and the bottom line. Artificial Intelligence has gone from obscurity to the foundation of modern business. I am thrilled to be part of this team and look forward to collaborating with them.”

In this role, Archie will provide strategic guidance on Signal AI’s mission to transform decision making through augmented intelligence, to grow into new areas, and expand existing offerings in ESG, risk & compliance, legal, consulting and PR & communications. Archie’s extensive experience in leading transformation projects with major businesses in the UK and abroad, will play an important part in his new role.

David Benigson, CEO and co-founder of Signal AI, said: “Archie is an exceptionally smart and perceptive titan of business and government, and I am delighted to have him join the Signal AI team. His experience, knowledge and insight will help further our mission to provide communication professionals and senior leaders with the augmented intelligence tools to understand the world’s data.”

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