SalesTech Star Joins Snowflake Partner Connect

New Self-Service Data Catalog Integration Helps Snowflake Users Quickly Inventory, Access, Curate, and Govern Business Data, the cloud-native data catalog company, announced an expanded partnership with Snowflake, the cloud data platform, that includes integration to Snowflake Partner Connect. Now enterprises can easily document and govern the data in their Snowflake data warehouse, ascribe meaning and context, and make it available to the broader workforce for collaboration, query, and analysis. Connecting these industry-leading SaaS platforms makes it easier for people to make data-driven business decisions with clarity, accuracy, and speed.

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“As enterprises continue to modernize their data architecture and build data-driven cultures, it is important for everyone—including IT, data scientists, data stewards, business analysts, and executives—to have real-time access to the data they need to make informed business decisions,” said Jon Loyens, Chief Product Officer and co-founder of “Expanding our partnership with Snowflake makes it easier for customers to find, understand, access, and manage their data. They can then use that data to solve complex business problems and earn ROI from their data infrastructure investments in record time.”

The Partner Connect integration establishes a live connection between Snowflake’s cloud data platform and’s cloud data catalog, providing organizations with a clean, governed view of their business data and metadata. Built on an enterprise knowledge graph and data virtualization platform, the goes beyond traditional data management and governance to deliver powerful search and discovery capabilities along with self-service analytics and collaboration.

The integration also makes it easier for Snowflake users to find and access relevant datasets. They can mark assets as “Recommended” or “Certified” and get suggestions about other assets or queries that may be useful to their research. If a user finds a relevant Snowflake dataset they don’t have permission to view, they can simply request access, kicking off an auditable workflow that ensures access to data is handled appropriately. This agile process encourages active participation in documentation and discussion.

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“We are thrilled to expand our partnership with as both companies share a vision for making business data more accessible to anyone in an organization,” said Harsha Kapre, Director of Product at Snowflake. “With officially the first self-provisioning data catalog in Partner Connect, we’re providing customers with the modern, cloud-based data tools they need to gain immediate, actionable insights from their data and accelerate time-to-value.”

One such customer, Yonder, helps its customers understand the cultural context behind information online. Yonder uses Snowflake to store complex, real-time data from a number of sources. It relies on this data to power multiple aspects of their business, from internal logistics to tracking the actual products its customers buy. But the manual process to use the right data across multiple transformation, analysis, and dashboarding tools was challenging to scale. makes it easier for Yonder to quickly find and begin working with the best data in Snowflake, connecting the cloud data platform to other tools and sources that help the company get to market faster. In some cases, reports that took weeks now take hours, freeing up Yonder to continue developing and sharing innovative data-powered products and services.

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