Staff Writers

ABM or account-based marketing, realigns sales and marketing departments away from spray and pray lead generation and general branding strategies. ABM platforms help in identifying high…
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Measuring the Sales and Marketing Effectiveness of your ABM Campaign The power of an Account-based Marketing campaign can be unleashed when sales and marketing teams not only optimize…
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There are plenty of ways to motivate sales teams, using a sales commission software will do nothing, but boost the process further. Motivated teams are capable of driving more revenue,…
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What does it take for Sales Teams to Improve their Customer Experience? Today’s customers are more informed than before, they have evolving expectations and more importantly, they are…
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KPIs - Key Performance Indicators need to be measured and re-planned regularly to align to changing business needs and goals. By measuring KPIs, sales leaders can measure the success…
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Every business needs a website. A brand’s website is their identity online and is supposed to be a repository of information that contains recent product and service updates, other…
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Leading cloud-based voice platform provider Aircall recently announced a $120M  Series D funding round led by Goldman Sachs; CEO at Aircall - Olivier Pailhes has a chat with…
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In this article, we explore the reasons as to why a CRM should be one of the sales technologies set at the core of your business and sales operations.  ______ Companies have been…
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An email campaign is allows you to contact multiple recipients in one go. To run a successful email campaign, you need to schedule timely, relevant and planned emails to be delivered to…
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A good sales forecasting strategy can help streamline internal and external sales processes and help create a foundation for better long term success. In simple terms, sales forecasting…
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