SalesTechStar’s Sales Technology Highlights of The Week: Featuring SimilarWeb, Automation Anywhere, Zilliant and more!

Sales teams today are well supported by an array of sales tools, sales intelligence and salestech. Yet, typical B2B sales challenges still exist that can affect the health of a company’s sales pipeline; catch some of the latest sales and salestech industry trends and tips from leading experts in this latest weekly highlight to uncover more  on what it takes to truly optimize your B2B sales:


SalesTech Quote-of-the-Week!

It’s imperative for sales and marketing teams to integrate direct mail into their processes, as this can generate a response rate that is 30x higher than email and boosts ROI by 20%. As our world becomes more digitally saturated, direct mail has become one of the few remaining marketing strategies to engage prospects and customers offline. Nearly three-quarters of consumers say they feel overwhelmed by email advertising according to a study by Edison. More than one-quarter report using ad-blocking software to augment their digital experience, according to Statista.

Kris Rudeegraap, CEO at Sendoso

Top SalesTech News of The Week: 06th December to 10th December

SalesTech QnA with the Expert

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As any salesperson knows, lead generation—in any industry—can be overwhelming. For example, Zillow sells 32 million leads per year, but there’s only about six million home sales; there’s just an abundance of leads. This results in sales teams’ biggest challenge: engagement and follow up. Crafting a personalized follow up message is hard, and salespeople don’t want to pester prospects. Follow up is made more challenging when sales teams are using bad data that has outdated information and impedes salespeople from making the right connections, creating more frustration. It’s crucial that sales teams are leveraging data that combines personal and professional information so follow up processes are more streamlined and lead to connection, conversation and, hopefully, a sale. –Michael McGowan, Senior Vice President of Sales and Account Services at Aidentified

Top Sales and SalesTech Articles on Sales Commissions, Territory Management for Sales, How Webinars Can Help in B2B Sales

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 106: The Need for Predictive Systems in B2B: with Viral Bajaria, CTO and Co-Founder, 6sense

Episode 105: Biggest Sales Enablement Trends and Challenges with Mert Yentur, CEO and Founder at Pitcher AG

Episode 104: CMO Best Practices with Kevin Tate, Chief Marketing Officer at Clearbit

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