Zefr, the leading contextual data company for brand safety and brand suitability solutions in video, today announced the appointment of Kristi Argyilan to its board of directors.
Kristi brings a wealth of leadership experience at the intersection of data, video and measurement technology. Kristi most recently joined Bed Bath & Beyond as SVP of Brand Innovation to lead the innovation arm of the BBBY Brand team advancing key capabilities, developing new programs and services to build customer loyalty, and creating new ways to leverage brand marketing channels.
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“I’m thrilled to be joining Zefr’s board of directors,” said Kristi Argyilan. “For brand marketers, aligning with brand safe and brand suitable content has never been more important, or more challenging. Zefr’s contextual data solutions play a crucial role in solving these important issues, and I’m excited to support the company’s growth.”
Prior to Bed Bath and Beyond, Kristi spent time at Target originally as Senior Vice President of Media beginning in July 2014, spearheading Target’s enterprise media strategy to drive the balance of ‘Math & Magic’ through the capabilities of Communications Strategy, All Digital & Traditional Media Channels, Guest Engagement, and Measurement while also building Target’s vendor marketing into Target Media Network, Target’s entry into the publishing business. Kristi was then elevated to President, Roundel as TMN was elevated as a strategic priority for Target and the rebranding to Roundel under her leadership marked the elevation of this business in its importance to Target and the advertising industry.
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While at Target, Kristi and her team’s work received industry recognition including: TR Top Women in Retail, CSA Top Women in Tech, Digiday People Based Marketing Pioneer, MMA Media Company of the Year, MMA Global Marketer of the Year, Digital 40 over 40, Internationalist Next 50, Brand Innovators Top 100 Women in Brand Marketing.
“Kristi is a fantastic addition to our board,” said Zach James, co-Founder and co-CEO of Zefr. “Her extensive knowledge and forward-thinking approach to data-driven marketing will be critical to the company’s momentum and enterprise growth.”
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