Former Thrasio, Airtame Executives Join GETIDA to Refine Marketing & Customer Experience
GETIDA, a global leader in Amazon FBA auditing and reconciliation solutions, announced it has added two new executives to its leadership team, Sandra Rand as VP of Marketing and Amy McVay as VP of Customer Success. These appointments highlight GETIDA’s commitment in attracting top talent to its executive roster as the company further expands and scales its offerings worldwide.
“Welcoming high-caliber leaders into our marketing and customer service ranks ensures we continue performing at the highest level within our industry as we continue our fast-paced growth,” said Eytan Wiener, CEO of GETIDA.
GETIDA has been broadening its team to support its global growth strategy, with more than 150 employees in 7 countries focusing on auditing billions of dollars of transactions daily for its user base worldwide.
“Welcoming high-caliber leaders into our marketing and customer service ranks ensures we continue performing at the highest level within our industry as we continue our fast-paced growth”
“Sandra and Amy possess a wealth of experience in their fields and proven track records for building robust programs that are engaging and rewarding for clients,” continues Wiener. “From the minute Amazon sellers encounter our brand to their hands-on experience working with our platform and team, Sandra and Amy will evolve GETIDA’s customer journey end to end.”
Previously, Rand served as the VP of Corporate Marketing for Thrasio, a next-generation consumer goods company and the largest Amazon aggregator in the world with $3.4 billion in funding. There, she created the organization’s B2B marketing function focused on demand generation and corporate brand strategy. At GETIDA, Rand will position the company for accelerated growth, refining the brand and go-to-market offerings, and growing revenue through increased customer acquisition.
McVay joins GETIDA with 10 years in customer success including growth and retention functions, where she’s been responsible for retaining tens of millions in annual revenue from existing customers while improving the customer experience. In this newly created position, she will be responsible for the development of the customer success strategy and nurturing of customer relationships to increase satisfaction and global expansion.
In September 2022, GETIDA announced a strategic investment from SIB Fixed Cost Reduction, a portfolio company of O2 Investment Partners, providing GETIDA additional resources to further build out its platform and enter new global markets, while also being able to offer its users additional savings in areas beyond ecommerce.