Skipify Named to Embedded Fintech 50

Company recognized for continued success of their Modern Checkout Platform

Skipify, the Modern Checkout Platform, was named to the Embedded Fintech 50, a list launched by GGV Capital in partnership with Crunchbase, to recognize the most promising fintech companies.

GGV Capital convened 57 investment firms to nominate and vote on the 50 honorees. Having raised more than $12 billion collectively, the Embedded Fintech 50 demonstrates the enthusiasm of venture capital investors in the growth and innovation of this sector. In celebration, honorees will ring the Closing Bell at Nasdaq MarketSite today.

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“We’ve made it easy for merchants to address a universal problem in checkout: people love the products they buy, but they don’t like the process of buying them. That’s why there’s Skipify. 85% of shoppers prefer buying with Skipify over traditional and alternative checkout options,” said Skipify CEO and Founder, Ryth Martin.

Thousands of merchants offer Skipify in their digital and in-store channels, supporting millions of checkouts a month. Skipify’s checkout experience requires almost zero effort for shoppers to sign-up and complete a purchase using Skipify’s proprietary integrations directly with financial institutions. As a result, merchants benefit from higher payment approval rates, increased conversion, easier repeat purchasing and gain access to a new payments ecosystem with a rapidly growing network of shoppers.

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Increasingly, merchants and financial institutions are looking to technology providers like Skipify to create frictionless checkout experiences while protecting their customer relationships. Just months ago, Apple Pay passed Mastercard in annual payments volume and is on course to overtake Visa. Skipify is building a future where shoppers, merchants, and financial institutions have a digital wallet that creates value for all.

“Embedded fintech is a bright spot in today’s market, and it is exciting to see how companies are democratizing access to financial services through technology,” said Hans Tung, managing partner at GGV Capital. “We are excited for the continued development of the embedded fintech landscape and further creative innovations to come. Congratulations to the Embedded Fintech 50 honorees!”

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