Mindmatrix Redefines Sales Ecosystem Enablement by Facilitating Many-To-Many Interactions Through Its Latest Platform, Bridge 5.0

With next-generation PRM, Partner Marketing and Multi-vendor Solutions Management capabilities, Bridge 5.0 is a unified platform built to connect sales ecosystems by engaging and enabling partners, alliances and direct sales teams,

Mindmatrix, the leading sales ecosystems enabler disrupts the current sales ecosystems enablement landscape with its Bridge Platform. Bridge is a unified platform built to connect sales ecosystems by engaging and enabling partners, alliances and direct sales teams. Backed by innovation and expertise that’s characteristic of Mindmatrix, Bridge expands sales ecosystem enablement beyond its traditional boundaries to facilitate many-to-many interactions effectively. With powerful tools for direct and partner enablement, next-generation partner relationship management, to, through, with & for-partner marketing and a multi-vendor solutions hub, the Bridge platform offers end-to-end sales ecosystem enablement, connecting different elements of the sales ecosystem seamlessly like never before.

Bridge covers three main areas, or as Mindmatrix calls it, the three pillars of direct and channel enablement, namely-

  • Sales Ecosystem Enablement
  • Partner Marketing
  • Multi-vendor solutions Hub

On the sales ecosystem enablement front, Bridge provides a personalized collaboration platform that powers shared marketing, sales, and service experiences. The Mindmatrix Bridge platform allows vendors to recruit, engage, guide, and grow, ecosystem partners. Mindmatrix Bridge also provides onboarding, partner sales enablement, measurement, and reporting tools for managing the entire buyer’s journey. Bridge connects and integrates with third-party business systems to become a “single pane of glass” for managing the sales ecosystem.

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From the partner marketing perspective, Bridge is the only TRUE marketing automation platform with to, through (TCMA), with and for-partner marketing tools that help execute partner marketing programs across all partner types and sales motions. Bridge drives partner engagement with automation, unlimited sales support and global concierge services. Bridge resolves the age-old ROI measurement problem by providing vendors with 360-degree visibility across all aspects of the channel (PRM, Partner Marketing & Partner Sales) and providing clear KPIs that can be measured, monitored and fixed for optimum channel performance. With industry-first features like video personalization, automated partner profiling, and end-to-end program automation, Bridge is built with innovation at its core. The platform offers superior user experience by seamlessly integrating with leading CRMs/PRMs/Portals.

With tools that facilitate guided selling, multi-vendor collaboration and easy revenue management, Mindmatrix Bridge serves as a powerful multi-vendor solutions hub. The Bridge platform’s partner locator, account-mapper, solution center and marketplace features are some of the key features of its multi-vendor solutions management module. Mindmatrix is also reviving Solveit.com, their multi-vendor technology solutions configuration engine that will further enhance Bridge platforms capabilities as a unified platform for the management of multi-vendor solutions.

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But that’s not all. Mindmatrix is also reshaping the traditional sales and partner enablement market from the pricing and investment perspective through Bridge. For starters, Mindmatrix is offering 100% free, fully customized, Proof of Concepts (PoC) to prospects considering purchasing the platform. This largely minimizes the risks associated with buyer’s investment in Bridge as they get to see the platform in action, in their environment and then take a call as to whether it fits their needs or not.

Mindmatrix has also introduced active pricing, where a company only pays for the number of actively engaged partners using the platform, closing the price-to-performance gap.

As a company, Mindmatrix has been constantly innovating, enhancing and improving its sales and partner enablement software since its launch in 1998. Bridge and the innovative pricing model introduced by Mindmatrix are just another example of its highly innovative spirit.

Harbinder Khera, CEO, Mindmatrix says, “Today’s business environment is extremely complex, characterized by a customer-centric ecosystem with many-to-many interactions. It is important that vendor companies, their employees, clients, partners, direct and indirect sales teams and the marketplace as a whole is tightly integrated. Bridge is the next-generation sales ecosystem enablement platform that helps organizations achieve this goal effortlessly by bringing data, people and processes across the entire sales ecosystem together, on a single pane of glass.”

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