HR Leaders from Spotify and Husqvarna Join Bambuser Advisory Board as Company’s Growth Surge Continues

Live Video Shopping pioneer reinforces commitment to excellence in company culture to maintain status among most desirable workplace in technology

Interactive live video shopping provider Bambuser today announced that prominent human resource experts Anne-Marie Andric, VP of People & Organization at Husqvarna Group, and Katarina Berg, CHRO of Spotify, are joining the company’s advisory board. The addition of the new members demonstrates the company’s ongoing commitment to fostering a healthy company culture, which will enable it to continue attracting top talent as its phenomenal growth continues.

Read More: SalesTechStar Interview With Anna Brantley, Chief Revenue Officer At AnalyticsIQ

Since launching Live Video Shopping in late 2019, Bambuser has expanded its international and diverse team from just 25 employees to over 200 who are physically present in locations across key markets. Approximately two-thirds of those employees are in product development—roles that require in-demand skills and for which recruitment is highly competitive. To date, Bambuser has successfully attracted talent from some of the most esteemed technology companies in the world including Google, Spotify, Klarna and H&M. With the addition of Berg and Andric, the company will continue to build its internal culture, which will enable it to remain a top choice for the best and brightest employees.

Both Andric and Berg are well-known and respected HR professionals, with a combined total of nearly 50 years of experience. Prior to Husqvarna Group, Andric worked with large corporations in various sectors including pharmaceuticals at Sanofi, biotech at GE Healthcare, medtech at BD, information technology at Microsoft and financial technology at iZettle/PayPal.

Read More: Archer Announces Revolutionary Data-Powered Underwriting Tool For Multifamily Investors

Berg, with Spotify for nearly a decade, previously served in senior HR positions with multinational corporations including Preem, Swedbank, Kanal 5 (SBS Broadcasting) and 3 (Hi3G Access).

“While business expansion that is as rapid as ours can have a profound impact on company culture, we are working incredibly hard to keep ours healthy and positive throughout this period of fast-paced growth,” said Maryam Ghahremani, CEO of Bambuser. “With the addition of Katarina and Anna-Marie, both superstars in this area, we are confident we can keep existing employees happy and fulfilled at the same time we recruit the best and brightest in the world. We look forward to following their guidance as we move forward on our journey.”

Write in to to learn more about our exclusive editorial packages and programs.