Results from eRank’s annual survey of consumers’ 2022 buying habits enable Etsy sellers to maximize growth with data-driven decisions.
In November of each year, top-ranked Etsy SEO site eRank surveys 1,000 consumers who have recently purchased from Etsy to inquire about their shopping experience on the online marketplace.
The purpose of the survey is to provide Etsy sellers with exclusive insight into shopper behavior that gives them a competitive edge.
Etsy is a global online marketplace renowned for unique creative items made by crafters around the world. According to its 2022 Q3 report, Etsy has 5.30 million active sellers.
On Jan. 30, 2023, eRank published its results, “Etsy Buying Habits 2022.”
Highlights include shopper demographics; a look at buyer household income; for whom they are buying gifts, and for what occasions. Opinions are ranked on Etsy seller metrics ranging from item price to packaging and shipping. Communicating delays ranked highest at 83.8%. Next in importance is a near-tie between quality product photography (81.9%) and product descriptions (81.4%).
Of the 1,000 Etsy consumers surveyed, 66.7% indicated that product quality was an important part of deciding to buy from a shop more than once in 2022. What mattered most to repeat Etsy buyers were:
- Quality products
- Free and fast shipping
- Seller responsiveness
For Etsy sellers, eRank’s report offers a list of recommended actions based on these and other key findings that will enable their shops to grow in 2023.