Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of John Carroll as Chief Growth Officer, effective June 15, 2020. In this newly created role, Carroll will be responsible for identifying and harnessing opportunities to drive growth for Acosta’s current and prospective clients and customers. He will report to Acosta’s CEO Darian Pickett and oversee the agency’s business development and e-commerce teams.
“John is a well-known industry leader with a reputation for achieving exceptional results, and we are fortunate to have him join the Acosta team,” said Darian Pickett, CEO of Acosta. “As the path to purchase becomes increasingly digital, manufacturers and retailers need to evolve their go-to-market strategies in order to win. Providing progressive, shopper-based solutions for both online and offline environments is necessary for a merging physical and digital world. In this new role, John will work with our clients and customers to address deeper shopper preferences and evolving digital purchasing habits and deliver joint-value-building programs to maximize growth and future success for Acosta and our brand and retail partners.”
With more than 30 years of experience and success in CPG, food & beverage and packaging and manufacturing, Carroll has held numerous senior leadership positions in brand, sales, commercial, general management and operations, most recently serving as General Manager and Vice President of eCommerce for Coca-Cola. In this role, he led the development and overall management of the company’s e-commerce vision and roadmap, including commercial and marketing strategies, customer development and new business models. Since retiring from The Coca-Cola Company more than a year ago, Carroll has been helping companies and brands develop inspiring commerce solutions.