Combination Creates a Scaled Leader in Omni-Channel Marketing Services
Vision Integrated Graphics Group, LLC (“Vision”), an H.I.G. Capital portfolio company and leading provider of data-driven direct marketing solutions focused on customer acquisition and engagement, announced that it has completed the purchase of SourceLink. The combination creates a scaled leader in omni-channel marketing services, able to offer clients differentiated solutions across offline and online channels. Terms of the transaction were not disclosed.
SourceLink provides personalized, turnkey marketing solutions that generate high return-on-investment for clients. SourceLink’s comprehensive suite of data-driven marketing solutions uses proprietary data modeling capabilities, creative services and multi-channel execution to reach a client’s best prospects with higher response rates and lower customer acquisition costs.
SourceLink uniquely complements Vision’s core client value proposition by enhancing in-house data analytics and adding digital marketing capabilities through its digital agency, Path Interactive. The combination also expands the collective reach in attractive industry verticals, including financial services, insurance, retail and healthcare.
Brad Moore, Chief Executive Officer of Vision, said, “Vision’s acquisition of SourceLink brings together two companies with compatible solutions, clients and cultures. Our collective capabilities emphasize the power of consumer intelligence and position us extremely well for the future, while differentiating us from competitors of our size.”
Don Landrum, Chief Executive Officer at SourceLink, said, “We look forward to joining the Vision team and share Brad’s enthusiasm for what our companies can accomplish together, utilizing our combined scale and resources to create better outcomes for our clients.”
Vision and SourceLink have built proud histories in direct marketing and transformed their businesses in recent years with strategic services that have resulted in attractive organic growth for both companies.
Vision is a leading provider of tech-enabled, data-driven marketing solutions focused on customer acquisition and engagement. The Company provides personalized, turnkey marketing solutions which generate high returns on investment across the financial services, insurance, and healthcare, retail and automotive industries. Vision’s end-to-end automated marketing campaigns rely on data-analytics, creative services and multi-channel execution to drive higher response rates and lower customer acquisition costs for clients.