SmartBug Media—a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations— announced the addition of industry leader, Jennifer Shore, as Director of Marketing and Demand Generation. In her new role, Shore will be responsible for the development, execution, and optimization of SmartBug’s high-growth lead funnel, lead nurturing, and customer acquisition strategy.
“I’ve been familiar with SmartBug for several years, as the company has a palpable presence in the HubSpot Partner circle,” says Shore. “During the interview process, I was immediately drawn to the company’s values, growth potential, and staff of brilliant and talented marketers. I’m very fortunate to work with and learn from a team already producing such high-quality marketing campaigns, but I’m also eager to fine-tune processes and strategies to scale SmartBug’s growth.”
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Shore previously served as Director of Demand Generation at Thomas where she led its team to generate leads for and develop awareness of the company’s platform, products, and services, which includes Thomas Marketing Services, a HubSpot Diamond Partner. Shore built the company’s entire demand generation strategy and team from the ground up and also collaborated with sales and technology to build the lead funnel and process behind it. By focusing on establishing a process and scaling what worked, Shore grew Thomas’ qualified leads by 700 percent within one year.
“Jennifer is an exceptionally talented, results-oriented marketing leader,” said SmartBug’s VP of Sales and Marketing Jen Spencer. “Her vision, professional tenacity, and creativity are inspiring. We are extremely lucky to have such a powerhouse talent at the helm of our demand generation efforts.”
Shore holds an undergraduate degree in journalism and mass communication from Kent State University. She has spoken at industry events and won industry awards such as SIIA’s Emerging Leader Award and Integrate’s Revenue Marketing Game Changer Award.