Sabio snaps up 4th CX acquisition of 2020, following earlier additions in France, Spain and UK
Sabio Group has acquired customer experience solutions specialist Anana. The acquisition supports Sabio’s goal to become the leading player across the European customer experience market, adding scale and significantly strengthening the organisation’s multi-vendor capabilities across EMEA.
UK and South African based #CX specialist @ananaltd is acquired by @SabioSense. 4th CX acquisition of 2020 follows additions in France, Spain and UK. #custserv #genesys
Founded in 2001, and with over 100 employees operating out of the UK and South Africa, Anana is an award-winning Genesys Partner with Genesys Engage, Genesys Cloud and AppFoundry Partner accreditation. Anana provides a comprehensive range of CX solutions and services to leading brands including Dŵr Cymru Welsh Water, Marks and Spencer and Vodacom.
“This is an important acquisition for Sabio Group as it further strengthens our expertise and relationship with Genesys. Acquiring Anana builds on our earlier addition of two Genesys partners – Coverage Group in France in July 2020 and Team vision in Spain in January 2020 – to position Sabio as a key Genesys partner across Europe,” said Sabio Group’s CEO, Jonathan Gale. “We’re delighted to welcome the fantastic Anana team to Sabio, along with an impressive group of customers across the key retail, telco and utility sectors.”
“Over the last 20 years Anana has worked closely with leading brands across the UK, Europe and Africa – unlocking the power of the Genesys platform and delivering the best customer experiences,” added Chris Woodward, Anana’s CEO. “As part of Sabio Group, we’ll now be able to take this to the next level, taking advantage of the latest cloud and AI innovations to help our customers deliver high-value, personalised experiences at scale across both human and digital touch-points.”
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