MoEngage, a leading customer engagement and retention platform and Vidora, the market leader in end-to-end AI-driven predictions for business teams, form a strategic partnership to help enterprise brands personalize customer engagement and predict business results.
“With traditional failure rates hovering around 80-85% for internal AI projects, partnering with our best-in-class solution empowers their business teams to run multiple AI-powered predictions in minutes with literally no downside risk or internal dependencies.”
“Vidora is a leader in the predictive AI pipeline space, and our customers will see significant value in their ability to automate the end-to-end machine learning pipeline in its entirety,” said Raviteja Dodda, CEO MoEngage. “We expect our customers to see higher ROI when they apply AI-powered predictions into their multi-channel campaigns with our platform.”
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With the integrated platforms, MoEngage clients can automatically send a continuous stream of raw behavioral and user data to run advanced AI predictions on customer engagement, purchase, or churn behavior. MoEngage consumes Vidora’s predictions to help marketers and product managers engage their customers with push, in-app messaging, web, email, SMS, and social channels to optimize critical business metrics like conversion rates and retention.
“Nimble and forward-thinking companies like MoEngage have taken the path of highest ROI by leveraging continuous streams of marketing data to develop predictions with Cortex, our predictive AI engine,” says Al Rey, CRO, Vidora. “With traditional failure rates hovering around 80-85% for internal AI projects, partnering with our best-in-class solution empowers their business teams to run multiple AI-powered predictions in minutes with literally no downside risk or internal dependencies.”