Attributes 328% revenue growth to the evolving need for marketing technology to deliver personalized communication and enhanced customer engagement
Cordial, the cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today announced it ranked 398 on the Deloitte Technology Fast 500, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America. Cordial witnessed 328% revenue growth between fiscal years 2018-2021.
Cordial’s chief executive officer, Jeremy Swift, attributes the company’s rapid growth to marketers’ increased need for better tools and strategies to effectively engage today’s consumers. He said, “How marketers execute customer engagement strategies is constantly evolving, and nimble solutions, like Cordial, offer a strategic advantage legacy marketing cloud providers simply can’t compete with: seamlessly integrated first-party data that powers real-time hyper personalization, increased automation, and intuitive cross-channel orchestration. We’re committed to helping marketers use the right data at the right time and with the right people.”
According to recent Cordial data, 81% of consumers want relevant communication from brands, and 70% of consumers would be willing to share more information with brands if they knew it would be used to improve their shopping experience. The opportunity is ripe for marketers to reconsider their customer engagement strategies. Cordial’s growth highlights its upward trajectory as a leader in customer engagement — enabling marketers to deliver personalized experiences in today’s buying landscape.
Cordial is committed to further developing a comprehensive platform empowering clients to increase revenue by activating more of their consumer data, leveraging additional triggered messages, and expanding to new channels. Agile marketers at companies including Revolve, BuzzFeed and Eddie Bauer trust Cordial to accelerate customer engagement and provide a fresh approach to messaging and real-time data.