Numerator Monthly Retail Sales Report: November Projected Sales Down 1.3% Versus October

Numerator Releases Prior to U.S. Census Bureau’s Advance Retail Sales Report

Numerator, a data and technology firm advancing market research, has released its monthly Numerator Retail Sales Report, an advance projection of the U.S. Census monthly retail and food services sales report, excluding motor vehicle & parts, gasoline, and miscellaneous retailers. Both Numerator and the U.S. Census reports adjust for seasonal variation and holiday and trading-day differences, but not for price changes. According to the Numerator Retail Sales Report, projected retail sales, with noted exclusions, were $479 billion in November 2022, down 1.3% from the previous month and up 6.2% compared with November 2021.

In November 2022, the sectors showing declines in retail sales from the prior month were electronics and appliance stores; furniture & home furnishing stores; building material, garden equipment & supply stores; sporting goods, hobby, musical instrument & book stores; and nonstore retailers. The sectors showing increases in retail sales from the prior month were food & beverage stores; health & personal care stores; general merchandise stores; and food services & drinking places. These trends are consistent with consumers cutting back on household goods purchases and increasing spending on groceries, dining out, and health & personal care.

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The Numerator Retail Sales Report is produced and published by Numerator under the leadership of Numerator Chief Economist, Leo Feler. The report uses Numerator’s first-party and real-time consumer data, aligned with the methodology the U.S. Census Bureau uses for its Advance Monthly Sales for Retail and Food Services report. Numerator publishes its retail sales report prior to the release of the U.S. Census Bureau’s report.

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