Breaks New Ground in Reputation Experience Management With Reputation Score X, provider of the first — and only — complete Reputation Experience Management (RXM) platform, today unveiled Reputation Score X, a next-generation reputation measurement tool that showcases not only how a brand’s digital reputation currently measures up against its competitors, but also how it got there and the immediate steps it can take to improve. Available today, Reputation Score X is accessible within the platform at no additional cost to customers.

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Reputation management is a mission-critical consideration among today’s top brands, as reputations can be made or crushed by a single customer interaction. An important first step is to get an overall read on how a brand performs in the eyes of its target customers and as it compares to direct competitors. To do this, brands often must collect and sift through an overwhelming amount of customer feedback and business data. Distilling this data down to a simple performance metric, at the corporate level or by location, and knowing what to do next to get better can be a significant challenge.

Specifically, Reputation Score X provides:

  • Current status — Measures a brand’s performance in components like online visibility, customer sentiment, review volume and more, which yields a numeric score from 0 to 1,000. This score can then be compared to others in the same industry, or across a brand’s own locations.
  • Trend analysis — Provides detailed insight into how a brand arrived at its score. Reputation Score X sheds light on which factors have impacted the score the most and allows brands to drill down into each component to understand their performance over time.
  • Prescriptive recommendations — Using proprietary algorithms, the updated tool intelligently charts key factors that make up a Reputation Score, such as overall sentiment and search visibility, and prescribes specific, tailored actions a brand can take to improve its score at a location level. It then estimates the score impact each action will have so brands can better prioritize next steps and turn insights into action. Reputation Score X is the only solution that provides these analysis-based, actionable steps to improve reputation.

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“When reputation is on the line, brands don’t have time to sift through terabytes of data to find out what they need to do to improve their standing in the eyes of their customers,” said Pranav Desai, vice president of product management at

“Unlike other industry scores, Reputation Score X gives you near real-time, personalized performance feedback down to the location level, and also tells you exactly what you should do next to improve your business. As customers increasingly turn to the digital world to consume and disseminate information about brands, Reputation Score X will become an indispensable tool to understand customers, address their concerns and increase their loyal following.”

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