Quotient, the leading digital media and promotions technology company, today announced that CEO, Steven Boal, will speak together with global snack company, Mondelēz International, at the first-ever Path to Purchase Institute Retail Media Forum. Boal will be joined by Mondelēz International’s Steve McGowan, RVP, Shopper Marketing & Strategic Partnerships, and Anne Martin, Customer Director, Shopper Marketing, to discuss the integrated digital media and promotions strategy behind the launch of OREO THINS. The upcoming virtual panel, titled, “OREO THINS: Mondelēz International’s Recipe for Retail Media and Promotional Success,” will take place on Wednesday, March 31 at 1:20 p.m. Eastern Time.
“OREO THINS: Mondelēz International’s Recipe for Retail Media and Promotional Success”
In this panel, Boal, McGowan and Martin will examine how Mondelēz International’s strategy to engage with retailer and offsite channels drove measurable sales for the new product. Additional areas of discussion will explore how the success of the omnichannel campaign resulted in:
- Effective retailer collaborations that drove incremental sales and loyalty
- Millions of consumers loading OREO THINS offers onto retailer loyalty cards and mobile offers
- Cohesive and consistent brand experiences throughout the consumer journey across a national online-offline campaign
- New OREO franchise buyers growth, measured by a closed loop performance-based promotion model, reinforced by working digital media