Veritas Technologies, the leader in secure multi-cloud data management, unveiled substantial updates to its Veritas Partner Force program for the company’s fiscal year 2024 (FY24). The updated program, launched to channel partners in April, helps accelerate their transition to the cloud with enhanced rewards for cloud-based deals and a simplified transaction process, in addition to new training and accreditation programs.
Mike Walkey, senior vice president of global channel sales at Veritas, said: “The channel is under pressure from all directions, so we see it as our role to make it as easy as possible for our partners to do business with us. This allows them to focus on what they do best—delivering exceptional service to their customers. That’s why we’re focused this year on simplifying our processes, rewards and pricing, all while delivering additional partner enablement packages and more flexible partner development funding.”
Specifically, the FY24 program is designed to support five primary channel goals for the year:
- Drive overall revenue growth.
Veritas partners will now have a single comprehensive target to achieve across both new business and renewals, as well as software, services and appliances. This will make it easier for partners to focus on their strengths and meet their tiering requirements.
- Deliver Veritas Alta growth.
Following the launch of Veritas Alta, the industry’s most comprehensive secure cloud data management platform, Veritas will assist and incentivize partners to take advantage of the growing cloud market. This includes new training and accreditation, as well as supercharged rewards.
- Win net new logos.
Veritas will work with partners on demand generation activities to attract net new customers. Partners will be able to earn accelerated rewards for engaging in the campaign and bringing new customers onboard.
- Increase value in the installed customer base.
Veritas will also support and reward channel partners that help existing customers realize additional benefits from their Veritas engagement by extending their use of the Veritas platform to new workloads and use cases.
- Continue to modernize routes to market.
Veritas will launch new initiatives in FY24 to improve the resources available to both the two-tier channel and managed service providers that will simplify engagement.
Bob Olwig, executive vice president, global partner alliances at World Wide Technology, said: “Veritas has always been both a reliable and an innovative vendor partner to work with. That’s why we’re on a strategic journey with them to position ourselves for the future. This year’s Veritas Partner Force program makes it easier for us to learn about the exciting new products that Veritas is delivering, easier for us to sell them and easier for us to earn rewards along the way. Our customers are facing new and more complicated cloud data management challenges, and Veritas gives us the solutions we need to answer those challenges with a channel wrapper that provides everything we need to be successful.”