Donny Dye will participate in a fireside chat on “The AHA Moment: Localizing Content”
Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently announced that its SVP of Sales and Marketing, Donny Dye, will be speaking at Localogy’s Place 2022 Conference in New York City on September 13th.
Dye will participate in a fireside chat titled, “The AHA Moment: Localizing Content,” on Tuesday, September 13th at 2:30 PM EST. His talk will explore how brands, agencies, and resellers can bring digital depth to local waypoints by localizing content.”
“In contrast to national campaign budgets being reduced, local spending has increased by double digits among our partners,” said Dye. “In a world where every advertising dollar must be used to its full potential, combining the power of a brand with the credibility of a local store creates a personal connection between the buyer, the seller, and the brand.”
Place 2022 will explore the intersection of digital and place and what the metaverse means for local commerce. At this industry-defining event, SaaS, Media, Agency, and Technology leaders from Tiger Pistol, Square, Yahoo, Google, Facebook, iHeart Media will discuss the future of commerce, real estate, data, and connection, as well as the products and services that will be the foundation of the metaverse.
“The metaverse will offer advertisers more signals and places to display ads, but it will still require forethought and ingenuity to build authentic engagement between brands and consumers,” says Dye. “To be truly impactful, ads must be both highly relevant to the consumer, but also unobtrusive so as not to devalue either the brand or the storefront in the eyes of the consumer. It’s going to be up to adtech to evolve, and grow, with the times.”