New account-based reports and email alerts will empower B2B sales teams with actionable insights and a competitive advantage
Jabmo, a provider of Account-Based Marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, announces the expanded sales enablement capabilities of its Omnichannel ABM platform. Through Jabmo’s new personalized email alerts and its latest addition to the Salesforce integration, B2B marketers can arm key account sales managers with actionable insights to uncover opportunities, increase win rates, and close bigger deals.
Mark Durante, Vice President of Product & Engineering at Jabmo, said, “As buying groups grow larger than ever, sales teams need more than just individual leads to hit their goals. After all, a lead is just one data point in an entire buying group’s journey. They need the big picture of account-level engagement to sense when the time is right to strike. But then comes another challenge: too much data. We’ve introduced our latest account-based engagement reports and surge alerts to separate the signal from the noise. All that data gets rolled up into timely account-based insights, so sales reps can get to the deal first.”
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Jabmo now automatically sends two types of individualized email alerts to key account sales managers, which are personalized based on their portfolio:
- Real-time surge alerts: The Jabmo platform constantly monitors key account engagement across digital channels. Surges in buying group intent trigger email alerts to the appropriate key account sales manager, who can reach out with relevant information and offers.
- Weekly account reports: Regular reports summarize engagement for multiple accounts in a sales manager’s portfolio, helping them prioritize accounts getting ready to buy. Insights provided include engagement over the past week, top engaged accounts, and any increases over time.
In addition, Jabmo delivers account-based insights through a Salesforce integration. Within the Salesforce application, the Jabmo Insights tab and Jabmo Account Engagement Reports show buying intent surges and key account activity across all channels. Insights reveal how accounts are coming to key pages, most engaged locations, and most engaged pages—helping key account sale managers plan outreach and focus their valuable time on the right accounts.
“The beauty is that sales reps don’t have to learn yet another system. Insights are delivered right where they are already working—in email and Salesforce. Everything they need is right at their fingertips,” said Durante.
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Jabmo clients are already seeing success with the new sales enablement tools, including leading disaster recovery and property restoration company First Onsite. Adrian Fulle, VP of Marketing at First Onsite, said, “Jabmo has really helped us improve communication and collaboration between our sales and marketing teams. This alignment has truly supercharged our sales efforts, and we’re already seeing new opportunities, bigger deals, and incredible company growth.”
Nick Heys, CEO of Jabmo, said, “Sales and Marketing alignment is the core of any successful ABM program. In this new era of digital buying and selling, it is Marketing’s responsibility to set Sales up for success. At Jabmo, we continually evolve our ABM Platform to provide the tools and information they both need to get their jobs done.”