Data Theorem, Inc., a leading provider of modern application security, today announced its new application privacy solutions that streamline app publishers’ process to comply with Apple’s recently announced data privacy disclosure requirements for apps being distributed and sold on the Apple App Store.
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Apple’s data disclosure requirements go into effect Dec. 8, with the goal of helping users understand an app’s privacy practices before they download on any Apple platform such as iPhone, iPad, MacBook, etc. The aim is for users to learn about the data types an app collects, and whether that data is shared to third party SDKs.
This new requirement can be described as Apple’s privacy “nutrition labels” to be showcased in the App Store prior to downloading the app. With this change, app publishers and developers will need to provide information about their app’s privacy practices on each app’s product page, including the practices of third-party partners whose code and Software Development Kits (SDKs) are integrated into their app.
These new privacy transparency disclosures however create significant technical and potentially legal challenges for any organization which builds apps on Apple platforms and distributes through the Apple App Store.
Most app publishers are not aware of which third-party SDKs are used, how many are used on a per application basis, nor what data is shared; thus, they are at risk of mistakenly misrepresenting their app data privacy disclosures required by Apple starting next week. These new requirements can lead to fines, lawsuits and significant brand damage if it’s learned a company underreported user tracking and data security concerns for apps they are selling on the Apple App Store.