Time and time again, the strategy that is driving business and seeing some of the most significant returns is personalization. Gartner predicts that e-commerce businesses that personalize successfully could see profits rise by up to 15% by 2020. Apart from the vision, strategy, and talent, you need the right tools; and much like a carpenter is crippled without a hammer, our modern business landscape is growing ever reliant on personalization engines.
The goal of smart personalization is to make decisions easier and experiences more enjoyable, so I thought I’d do the same by compiling a synopsis of 21 personalization tools, all in one convenient location. While many of the features presented may overlap, each offers its own unique value, a value I’d encourage you to discover. Just read below to uncover which personalization engine is the best fit for you:
Personalization, in all of its proven glory, is not to be considered “an effort for next quarter,” “an idea we’ll review next month,” or “something our customers just aren’t interested in yet.” Instead, it needs to be celebrated, much like the customers it is geared towards. With the possibility of providing tailored, unique, and personalized experiences, the question isn’t going to be when will it happen, but why hasn’t it already?