GoTab Launches Inaugural Hospitality First Service Awards

Rewarding dedicated FOH staff showcasing ingenuity, versatility, and grit

Next-generation restaurant commerce platform GoTab introduces the inaugural Hospitality First Service Awards, a new program designed to reward front of house staff who go above and beyond to provide a superlative hospitality experience in the midst of an incredibly difficult hospitality environment.

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With many restaurants, bars, hotels and hospitality venues adopting contactless ordering and payment solutions, GoTab and its operators have found that great service can be further enhanced using innovative, cloud-based technology. While the labor market continues to tighten, there is pent-up demand for dining experiences, challenging operators and their staff to elevate the on-site hospitality experience from a service perspective. With limited staff available, many have had to evolve their service model, implementing hybrid systems that satisfy both tech-savvy guests (who have fully adopted QR code ordering) and more traditional guests (who still prefer to place their orders with a server).

Many associate the use of technology in the hospitality industry as a detriment to the guest experience. That’s why GoTab’s Hospitality First Service Awards aims to recognize the waitstaff that embrace smart technology and deliver an excellent dining experience.

  • Starting October 25, GoTab servers can nominate themselves, nominate their coworkers, or be nominated by their managers by visiting https://gotab.io/en/hospitality-first-service-award/.
  • Each submission will include details on how FOH staff leverage contactless ordering features to enhance the guest experience.
  • Award submissions will be reviewed by a panel of judges who will select a winner every Monday over the next two weeks.
  • The selected servers will receive a $200 cash prize and a GoTab swag kit, and will be automatically entered to win the grand prize.
  • The Grand Prize winner will receive a $2,000 cash prize and recognition on the GoTab website, in a GoTab press release, via a video testimonial, a certificate and premium swag kit.

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