San Diego-based hospitality leader sees growing disparity as overwhelmed hotels book more guests but neglect customized marketing as Great Resignation trends impact staff
Front Desk Supply, a leading hospitality supplier based in San Diego, CA, has analyzed its sales data and has seen a consistent trend of declining customization orders in the wake of the Great Resignation, which has plagued many industries, and hospitality is among the hardest hit. To assist these overwhelmed and understaffed hotel operations decision-makers, Front Desk Supply is offering added marketing resources on branded product orders.
“Customization with items like branded key cards, luggage tags and stationery, can often make the difference between a good stay and a memorable stay, and the feedback we hear from our customers is that their guests’ experience is enhanced when attention is placed on the extra details,” said Mark Zisek, Director of Commercial Operations, Front Desk Supply. “Every impression counts, and while we are encouraged by the returning travel data, hotels can’t afford to abandon the little details their clients appreciate,” Zisek added.
Front Desk Supply data trends show that custom product orders have fallen by 15% in the last 3 months, while orders for generic supplies have skyrocketed by 75%.
“As more people began to vacation in Q4, we saw hotels handle the influx by turning to generic supplies as a quick remedy. However, they missed out on making a connection with their guests by neglecting the long-term impact that customization and branding of products provides,” said Zisek.
Front Desk Supply is an industry leader in hospitality supplies, offering a wide variety of items, including key cards, key card holders, Do Not Disturb signs, notepads, pens, valet tags, concierge tags, parking permits, and luggage tags. As the industry’s needs surrounding sanitization and safety grew in 2020, the company introduced personal protective equipment, such as face masks, sneeze guards, signage, tamper-tape, and more.
“We encourage hotels to choose custom products because they have a return on investment. “You don’t have to sacrifice your brand even in a challenging situation,” Zisek said.