Customers Shopped at Record Levels this Holiday Season with Billions of Items Ordered Worldwide

Customers in the US Enjoyed a Season of Convenience – Number of Items Delivered with Prime Free One-Day and Prime Free Same-Day Delivery Nearly Quadrupled

Amazon announced that this holiday season was record-breaking thanks to its customers all around the world – billions of items were ordered worldwide and tens of millions of Amazon Devices were purchased worldwide. Throughout the season, Amazon offered customers incredible deals every day and deeper discounts and more Deals of the Day than ever before during shopping events like Black Friday and Cyber Monday. Some of the best-selling products and brands this holiday season were the Echo Dot, Fire TV Stick with Alexa Voice Remote, Echo Show 5, L.O.L. Surprise! Glitter Globe Doll Winter Disco Series with Glitter Hair, iRobot Roomba 675 Robot Vacuum, HAUS LABORATORIES, Carhartt, AmazonBasics, and Champion items. Popular departments customers shopped in Amazon’s Stores in the US were toys, fashion, home and beauty with more than half a billion total items ordered.

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“This holiday season has been better than ever thanks to our customers and employees all around the world,” said Jeff Bezos, Amazon founder and CEO. “On behalf of all Amazonians, we wish everyone the happiest of holidays and a fantastic 2020.”


  • This holiday season Amazon added more than 250,000 full and part-time seasonal roles across its global customer fulfillment network, with the company now employing 750,000 employees worldwide.
  • Nearly 19,000 employees worldwide across Amazon’s Operations team were promoted this year.
  • Amazon has 150 delivery stations in the United States that employ more than 90,000 Amazon Logistics associates.

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  • It was a record-breaking holiday season for independent third-party sellers – mostly small and medium-sized businesses – with worldwide unit sales seeing double-digit year-over-year growth, surpassing a billion items sold in Amazon’s Stores.
  • There are more than 800 Amazon Delivery Service Partners in the last-mile network, employing 75,000 drivers in the U.S.
  • Hundreds of thousands of customers in the US visited the Small Business Gift Guide this holiday season, which featured gifts exclusively sold by small businesses.

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AmazonAmazon DevicesCustomers ShoppedHoliday SeasonNewsShopping
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