Virtual, Inc. Adds RFID Leader To Growing Technology Client Portfolio

Professional Services Firm to Work with the RAIN Alliance to Advance RAIN UHF RFID Technology Globally

Virtual, Inc. announced today the addition of RAIN Alliance to its expanding roster of high technology consortia and standards groups. The RAIN Alliance is a global alliance with over 150 members to promote the universal adoption of ultra-high frequency, radio frequency identification (UHF RFID) technology. According to a global research study conducted by the RAIN Alliance in collaboration with VDC Research, the market for all UHF RFID products will grow from $2.2 billion in 2019 to $5.1 billion by 2024.

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“We are excited to welcome the RAIN Alliance to Virtual, Inc.”

“The timing of entering into a relationship was ideal. Although many industries experienced downturns during the pandemic, RAIN RFID IC tag sales volume outstripped projections, we are predicting another strong year in 2021 and Virtual will help us maximize this growth,” said Steve Halliday, president, RAIN Alliance. “Virtual’s understanding of our mission and goals, as well as their ability to execute, will further accelerate RAIN RFID adoption in business and consumer applications worldwide.”

The RAIN Alliance is the global industry non-profit organization supporting the universal adoption of RAIN UHF RFID technology, a wireless technology that connects billions of everyday items to the Internet of Things (IoT), enabling businesses and consumers to identify, locate, authenticate, and engage assets.

“We are excited to welcome the RAIN Alliance to Virtual, Inc.,” said Andy Freed, CEO, Virtual, Inc. “RFID is a critical technology for industries such as retail, healthcare, and aviation that require rapid, accurate collection of information that is essential for efficient business and the RAIN Alliance is a key player in that space. We look forward to collaborating with the RAIN Alliance to provide the operational direction and resources needed to help them realize their organizational

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