Revenue analytics company named Cool Vendor in Technology Marketing by Gartner
CaliberMind, the leading B2B customer data platform delivering revenue analytics, recently secured funds from Denver Angels.
The $285,000 syndicated investment (part of a larger round) will allow CaliberMind to continue focusing on expanding its self-service reporting functionality while expanding its go-to-market team. While they have been building momentum in the market, these funds will help accelerate growth and give them sufficient runway before seeking a Series A.
Traditional B2B marketing analytics solutions bolt on to either a CRM or marketing automation platform. The problem is that attribution platforms don’t connect to all relevant data sources and are often significantly bogged down with data issues.
CaliberMind is a customer data platform with modeling that leverages machine learning. Instead of using problematic data as-is, CaliberMind ingests that data into its customer data platform and uses advanced logic to deduplicate, merge, and link their clients’ key data sources. CaliberMind also offers out-of-the-box integrations with tools commonly used by marketers and other key business stakeholders.
One sign of CaliberMind’s increased mindshare in the B2B technology space is the Gartner research report issued stating that CaliberMind is included in the 2021 Cool Vendor in the Technology Marketing report. The companies listed in the Cool Vendors report are selected for their unique approach to scaling businesses looking to gain more market share.
“We are honored to be included with some truly great vendors in the Technology Marketing space. It’s exciting to see CaliberMind getting the attention we’ve worked so hard to earn. We saw so many marketers still struggling with disconnected information, and it’s our aim to be seen as the world-class solution to that problem we work so hard to be,” said Eric Westerkamp, CEO of CaliberMind.
Revenue operations and marketing operations are proving to be a competitive advantage for B2B businesses that manage to get it right. They enable companies to scale at a faster rate and uncover data insights critical to making business decisions.
CaliberMind is a thought leader with a team of subject matter experts positioning itself to help operations teams make the most out of upcoming budget.